Pandora, Spotify, and iTunes Radio face another formidable opponent in the subscription music service scene, Beats Music, which was made available in the US today – January 21st. Under the management of Dr. Dre and Jimmy Iovine – record producer and music executive extraordinaire – the service is looking to expand the duo’s hugely successful ‘Beats by Dr. Dre’ headphones into a larger brand. The company hopes to capitalize on that success in exposing their service to the public, while simultaneously working to revolutionize the music streaming industry by being able to answer the question, “Which song should come next?”
Without knowing more about it, Beats Music might seem strikingly similar to other music subscription services like Spotify, offering the ability to stream and listen to as much music as anyone could want for the flat price of $10 a month. But where Beats Music diverges is in its ability to create a product that is impressively sleek, easy-to-use, and enticing, much like the unprecedentedly popular Beats headphones. Iovine, Dre, and “Chief Creative Officer” Trent Reznor (Nine Inch Nails) are hoping the unique app experience will lure users into trying the service, which boasts a relatively original feature; where other, bland, heavily algorithm-based music subscription services fail to create a continuous playlist with any sense of cohesiveness or soul, Beats Music is looking to dominate with its ability to create a perfect personal playlist, curated by music experts, for everyone. As additional incentive, Beats Music offers a family account, up to five accounts, for $15, something currently not offered by any of its competitors.
What do you think, Devils? Are you open to change? Or will you stay loyal to Spotify or Pandora?
BHS Devils' Playlist 
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